On average, the typical internet user now spends more than 40 percent of their waking life using connected devices and services.Īnd that means that the world’s internet population will spend a combined total of more than 1.4 billion years of collective human existence using the internet in 2022 alone. Meanwhile, hundreds of millions of people still need to walk more than half an hour to access basic drinking water, so it’s clear that there are other, far more important challenges to address before we can bring these populations online.Īs a result of these challenges, we expect to see digital user growth rates slow from here on, especially compared with some of the more elevated growth rates we saw during the height of the pandemic.īut it’s not just user growth rates that have slowed. However, there are still various barriers preventing billions of people who do want to use the internet from coming online.įor example, in many parts of the world, less than half of the population currently has access to electricity, and in South Sudan, that figure is barely 1 in 15 people. Now, it’s unlikely that we’d ever reach universal internet connectivity, partly because there will always be some people who choose to remain offline. However, it’s important to recognise that it’s becoming increasingly difficult to “connect” those people who remain offline. Meanwhile, Kepios analysis suggests that more than three-quarters of all eligible audiences aged 13-plus already use social media today, and we’re on track for the global social media user total to reach 5 billion by the end of next year. However, with internet users continuing to grow much faster than the global TV audience, these two numbers should be roughly equal within the next 18 months. That means that – by the end of next year – the internet will reach roughly the same number of people as television.įor context, Statista reports that TV reaches an audience of roughly 5.41 billion people today, compared with an audience of slightly over 5 billion people for connected tech. And at current rates, we can expect roughly two-thirds of the world’s total population to be online by the end of 2023.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |